Tarpaulin Posters ay nangunguna pa rin sa lahat ng campaign tools. Dahil eto ay di nababasa, matibay, at di kumukupas kahit mabibilad ng araw, alikabok at ulan.
Pero lahat ng gumgagawa ng Tarpaulin ay not created equal.
Paggawa ng ibat-ibang sizes ng tarpaulin is very important dahil iba-iba ang gamit depende sa situation.
So ano nga ba ang size na allowed ni COMELEC?
Poster size should not be bigger than 2x3 feet.
It should be placed in the designated postering area or private homes na pumayag na lagyan ng tarpaulin mo.
However, you can make big tarpaulins for your campaign stage backdrop and headquarters.
2x3 Feet Standard Size
For posting in designated common poster area. Sometimes you need to frame this with coco lumber for easy installing. You can also post this to private homes na pumayag lagyan.
18x24 inches Motorcab / Potpot
Tarp Kung nais mong maglagay ng tarp sa moving vehicles like potpot or motorcab.
Make sure na malagay sa unahan ng potpot. Yan ay masmagandang visibility. Pwede rin sa gilid ng motorcab para kung saan magbiyahe ay sumama ang poster mo. Making it more effective at na-eextend ang reach ng exposure mo.
Siguroin na ang Motorcab ay nagbiyahe sa lugar na tinatakbuhan mo. I wound not suggest putting 2x3 for Motorcab dahil sumobra na sa lagayan at sayang ang tarpaulin mo.
To maximize effectivity, suholan mo ang driver bago ka maglagay. Based on experience tinatanggal nila yan pag di mo binigyan ng pamasahe.
Also try to put small stickers like 3x8 or 4x8 inches in front of the motorcab doon sa front ng passenger side. Habang nagbibiyahi ay maabsorb ng pasahero ang iyong pangalan.
Adding to the memory recall para di ka makalimutan.
Waiting Sheds 18x24 inches
Pay may waiting shed or mga bahay na may tambayan. Pwd to na size ang 18x24 inch dahil malapit lang ang tumitingin at hindi moving.
Magpakuha sa Studio or Professional Photographer
I highly recommend this, kasi alam na nila ang balance ng facial structure o hugis ng mukha mo. Tulungan ka nilang makuha ang best angle na Maganda ka tingnan. I assist ka din nila on the right pose.
Meron tayong kasabihan.
1ST COLUMN
Image is everything.
Para di ka magmukhang monggoloid sa poster mo.
Images using Mobile Phone
Marami na ngayong magagandang cellphone tulad ng Iphone na malinaw magkuha ng pictures. Pwede mo tong gamitin to take your pictures.
๐ธAlways use ambient natural light
Find a place in your home na hindi madilim tulad na lamang inyong sala na may malalaking window o sa inyong parking area. Donโt be choosy of the background because it will be removed during edits.
When shooting outside, make sure na you are not hit by direct sunlight or showdows from trees. This will distort your image.
As much as possible wag gumamit ng flash. Ang flash ay maka oily โ ang dating sa mukha mo.
Your camera should na be very close to your face. Remember that mobile phones ay wide angle ang lente niya. Pag ilapit yan sa pisngi mo, lalaki ang pisngi mo at magiging distorted tawag nila dyan ay lens aberration distortion.
If you want a body shot tama tama lang ang distance like 1-2 meters away.here
๐ธHow to pose for mobile phone shot?
Find a place in your home na hindi madilim tulad na lamang inyong sala na may malalaking window o sa inyong parking area. Donโt be choosy of the background because it will be removed during edits.
When shooting outside, make sure na you are not hit by direct sunlight or showdows from trees. This will distort your image.
As much as possible wag gumamit ng flash. Ang flash ay maka oily โ ang dating sa mukha mo.
Your camera should na be very close to your face. Remember that mobile phones ay wide angle ang lente niya. Pag ilapit yan sa pisngi mo, lalaki ang pisngi mo at magiging distorted tawag nila dyan ay lens aberration distortion.
If you want a body shot tama tama lang ang distance like 1-2 meters away.here
Trust me this is not good para itong nagsasabing babay talo na ako, we donโt want that di ba? On my experience making poster for more than 20 years. This is not good marami ng natatalo, trust me.
๐ธHow to pose for mobile phone shot?
Find a place in your home na hindi madilim tulad na lamang inyong sala na may malalaking window o sa inyong parking area. Donโt be choosy of the background because it will be removed during edits.
When shooting outside, make sure na you are not hit by direct sunlight or showdows from trees. This will distort your image.
As much as possible wag gumamit ng flash. Ang flash ay maka oily โ ang dating sa mukha mo.
Your camera should na be very close to your face. Remember that mobile phones ay wide angle ang lente niya. Pag ilapit yan sa pisngi mo, lalaki ang pisngi mo at magiging distorted tawag nila dyan ay lens aberration distortion.
If you want a body shot tama tama lang ang distance like 1-2 meters away.here
Donโt raise your hand or nag bababay.
Trust me this is not good para itong nagsasabing babay talo na ako, we donโt want that di ba?
On my experience making poster for more than 20 years. This is not good marami ng natatalo dito, trust me.
๐ธGive your most natural smile.
Alangan naman magsasabi ikaw ng โkaligayahan kong mag serbisyo sa inyoโ tapos mukha mo sa poster nakasimangot.
Your face in the poster represent yourself.
Take time to get it. Pano kung may sira ang ngipin? Donโt worry photoshop na ang bahala dyan.
๐ธAnong isusuot?
Wear your most comfortable dress. Wag magmukhang pulubi, let your viewer feel your presence and command attention.
Pano ka makatulong kung porma pa lamang ay mukha ka ng talonan?
For women, blouse will do. Wear natural make up to improve skin textures and facial corrections. Have a make-up artist to prepare you.
Remember this is all about you fighting for the big day. Your effort will not be wasted. Worth it pag Maganda ka sa pic more.
For men, guys dapat with collar, di pwede mag jersey. Election tatakbuhan natin hindi basketball.
I you have party colors and uniforms you might wear it. But remember it will also be considered in your design in the following topic.
Less is more in tarpaulin design
Walang tititig sa poster at basahin lahat ng isusulat mo dyan. Halimbawa lagyan mo ng biography at service records.
Your poster is viewed at a distance of 5-20 meters away from the viewer. Kadalasan ay naglalakad or nagsakay.
The more captions isulat mo dyan the more madumi tingnan. Think of it as additional blocks ruining your message. Remember, the goal of your tarpolin is for memory recall.
Yes, dapat di nila malimutan ang pinaka importanteng bagay
โ Your Name
โ
Your Position na Tinakbuhan
โ
Your Candidate Number
Pano gumawa ng Slogan
Your campaign slogan should be 2-5 words only or it will not be remembered.
Example:
โ Sipag at Tiyaga
โ Serbisyong Tinuoray Action
โ Solusyon, Inisyatibo
โ Change is Coming
โ Make America Great Again
When crafting slogan, make something na bagay sayo. Yong gusto mo, yong adhikain mo, yong rason bakit ka sumali sa election nato.
Make it count.
Gawin mo.
Isulat mo
At ipahayag sa area na tinabukhan mo this is what I represent.
Call to action (CTA)
Wag kalimutang lagyan,
Vote! Iboto!
Ibalik!
Re-elect! Or Palayasin si (kalaban mo) hehehe ๐คฃ๐คฃ๐คฃ
When making pre-election poster donโt put this CTAs.
Makita natin to maraming nang naglalagay ng poster pero walang vote. Iwan ko if this is allowed but politicians now practicing this.
Make it COMELEC Compliant.
Donโt forget paid for by [complete name ng donor].
Remember you are allowed only 5 pesos per voter para di ka maka penalty ng over expending.
Advertising is a numbers game. In this case, ikaw na kandidato ang ina-advertise dito. The more prints, the more exposure, the more memory recall the more boto.
Yong iba nagsasabing wag na kilala na ako dito, gastos lang yan. Wag kang cocky, be humble.
Be honest, tingnan mo ang mga nanalo pwera na lamang sa iilan, pero kadalasan ay marami ang poster nila.
Why? Because it works, way back many years ago.
You cannot be in many places at one time. Di tayo Dios. But your poster when you placed it there, it is campaigning for you day in and day out. Lalo na ngayon na tarpaulin na, di nababasa, di nabubulok, di napupuni, di mo na kailangan magpalit o tinatawang nila na Wave by Wave Postering.
For as long as you asked permission sa bahay or establishment na lalagyan mo di yan mawawala. Yong mga bahay gusto nilang may maraming poster.
You Post once and it will start campaigning for you. Mas Maganda panga ito sa mga barker na nkaingay sa lugar.
I suggest, invest in your tarpaulin. It will increase your exposure, your brand, and your votes.
Depende, for sure makatipid ka doon. Pero i-consider mo din ang cost ng pagpadala mo dito.
The time it takes to get into your place. Make a sample print first if di ba namumutla ang print nila. Also consider if additional prints.
Based on experience most candidates palaging nagpadagdag almost daily, dagday ng 20,30,50.
Change ang captoon at sizes tapos reprint. Yong iba din may pre-election, early campaign, and week before election day.
Dapat din i-consider mo for reprints.
Nagsulputan na ngayon ang maraming printing shop gamit ang maliit na makina. Just make sure na kaya nila ihandle ang orders mo. Otherwise, mahuhuli ka sa kampanya mo.
Most eco-solvent printers, are slow. Yong 100pcs ay aabot ng 1 day. Lalo na na may mga walk-in inhouse orders pa sila.
Trust me, my first machine was like that. Industrial printers na gamit namin ngayon, mas mabilis. Maka-assure ka that your orders will be processed on time.
If youโre an owner of small machine reading this. Please contact us kaya naming saloin ang print job nyo at discounted price. ๐๐๐
And besides small machines ay mahina ang color definition, we will talk this in the next topic.
Sure gusto mong mas makulay ang print mo, para mas maganda tingnan.
Sad to say na yong mga output ng maliit na tarp machine ay di mas masyadong makulay, pero in fairness mas detailed siya.
We donโt want details in street posters viewed 3-20 meters away. We want colored pictures.
Beware, most printing tinitipid nila ang print, kaya namumutla at may banding ang mga output nila.
Print Pass
Pag mabilisan gamit ay 2pass the output is not as good as the standard 3pass.
Ink Displacement
Ang ink displacement standard ay nasa 90-100% Para makatipid sa ink ang ibang printshop ay gina gamitan ng 30-50% ink displacement.
Bale 30% lang ang ink na lalabas sa printer para makatipid. Kaya pag sinasabing 5/sqft make sure na humingi ng sample prints bago umorder.
Ink Brand
Para makatipid din, ay gumamit ng ibang mg local at mura na ink. Kaya ang poster nila ay namumutla.
Tarp Thickness. Election Tarps are usually 8oz. Pero ang iba humabol pa ng 6-7 oz. Kaya ang dating ang parang crumpled at madaling mapunit.
If you are printing for headquarters and campaign stage tarps na malalaki. I would suggest using 10oz para di madaling mapunit usually if palaging nililipat.
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